Why sales training is money down the drain

Thursday, April 14, 2016:  Conventional sales training is money down the drain, with 80 pence in every £1 wasted, warns Lance Mortimer, chartered occupational psychologist with Level 3 communications. “Training must die,” Mortimer told the Association of Professional Sales’s seminar on Understanding the Psychological & Behavioural Elements of Resilience in Sales. An expert with more than …