When business development software company SAP decided to retrain its 6,000 account executives and sales managers in the techniques of Challenger™ selling, it meant unlearning centuries of sales tradition based round agreeing with the customer.
Showcasing Jenny Booth's freelance writing
When business development software company SAP decided to retrain its 6,000 account executives and sales managers in the techniques of Challenger™ selling, it meant unlearning centuries of sales tradition based round agreeing with the customer.